Tuesday, May 14, 2019

Consumer Behaviour in Malaysia Essay Example | Topics and Well Written Essays - 1250 words

Consumer doings in Malaysia - Essay Example(Ndubisi 2006, p17) In order to be able to take advantage of opportunities and put strong chance at competition in Malaysia, Australian exporters should be able to understand the dynamics of the countrys consumer market because Malaysian consumers differ significantly from those in Australia. An understanding of consumer behavior, particularly, can fall upon a difference since it impacts purchasing behavior and, therefore, marketing decisions as well. In addition, the diffusion of trends such as technological and economic is also crucial to penetrate the Malaysian market. Culture and Consumer Behavior The relationship betwixt consumers and consumer goods is driven by several variables. Culture is one of the most important of such. McCrackens model, which explained the movement of cultural meaning, identify possession ritual, exchange ritual, grooming ritual and divestment ritual as what dictates individual consumer behavior in the proc ess wherein meaning is constructed, structured and transferred in the flow of consumer goods. (Schiffman et al 2009) Ritual is the key concept at work here. Consumption becomes a symbolic activity typified by steps, behaviors and actions that became constant, occurring repeatedly over time. This underscores how finishing impacts consumers. Consumer products atomic number 18 symbols that represent what the consumers value in products and services or what the marketers communicate as value for the buyers. Karahana, Evaristo and Strite also explained how culture impacts behavior through their own theoretical model of cultures influence on behavior. Here, behavior is driven by attitude and social averages, variables that are produced by cognitive beliefs, cultural practices and values. (p8) Pecotich and Schultz conducted a look backward of studies on consumer perception on brands in Malaysia. It was found that Malaysians display specific characteristics in their attitude towards prod ucts. special examples were provided. For instance, in brand selection on electrical products, Malaysians were found to be motivated by the perceive best brand, favoring prestige over a product that is simply thought of as efficient or works well. (p426) This is also congruent to the tendency of Malaysian consumers to patronize celebrity-endorsed products and their loyalty to brands. According to Kacen and Lee (2002), impetus consumer buying behavior now accounts for up to 80% of all purchases in some countries and that culture plays a part as consumers engage in sudden, compelling, hedonically complex purchase decision process that precludes thoughtful, deliberate experimental condition of all information and choice alternatives. (p163) The argument is that culture tempers impulsive buying. This is highlighted in Malaysia by the Islamic subculture, which in turn can best be depicted through the concept of halal. In Malaysia, halal, which means what is permitted, is the norm in Islamic consumption. Consumers and their consumption are subject to institutionalization regulated by the Ministry of Domestic Trade and Consumer Affairs. Fischer (2008) explained that halal informs and controls ideas and practices such as wearing of gold and ornaments, wigs and hairpieces paintings photographs, keeping of dogs cleanliness

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